Hi! I'm Nico Macian.

Buenos Aires, Argentina

Computer engineer and builder.
I like hard, ambiguous problems, especially the kind that sit between technology and the real world.
These days, I'm building in stealth.

Nico's profile picture

The journey so far

I've been writing software for over six years, across startups, large companies, and my own company.
I started working remotely from Argentina for U.S. clients. That experience introduced me early to real-world product development, client trust, and delivery under constraints. It also gave me the freedom to grow quickly across different projects, teams, and problems.

Along the way, I co-founded Tinkun, a software studio based in Argentina. What started as a small side collaboration grew into a steady team of engineers working with U.S. agencies and global brands. Tinkun taught me a lot about hiring, selling, managing clients, building trust, and turning high expectations into reliable delivery.

In 2021, I moved to Tel Aviv. I joined the Israel Tech Challenge Data Science & Machine Learning program, and later worked at D-ID as a Deep Learning Researcher. We were working on generative video and lip-sync quality before generative AI became mainstream. It was fascinating work, but it also made me realize how much I missed the day-to-day rhythm of building software products.

That brought me back to engineering. I joined Dropbox's Tel Aviv R&D center as part of the Collections team, a new product initiative focused on how people organize, share, and collaborate around content at Dropbox scale. I worked on product systems, grew into a senior engineering role, and later stepped into an interim tech lead role for a team of five engineers.

After that, I joined Descope, a CIAM startup building identity and authorization infrastructure. I worked end-to-end across the product and infrastructure stack, from frontend systems and Web Components to backend microservices, APIs, and fine-grained authorization. The work combined deep technical problems, security-sensitive engineering, and the product ambiguity of a fast-moving startup.

In May 2025, I left Descope to give myself the space to think deeply about what I wanted to build next. It felt like a rare moment to start something new: AI was changing what small teams could create, and I wanted to find a problem where that new leverage could meet something real, messy, and important.

That search eventually led me to the physical economy.

What I'm building now

I'm currently full-time on a stealth startup.

The thesis is simple: most companies can measure every click, call, and online interaction. But many of their most important customer conversations still happen face-to-face, where they remain hard to capture, understand, and act on.
I'm working on making the physical economy as understandable as the digital one.

More soon.

Words that stick

Never bet against a person who just keeps showing up.

Always ask yourself if what you're doing today is getting you closer to where you want to be tomorrow.

Rome wasn't built in a day.

You miss 100% of the shots you don't take.

The boy and the horse are walking through the woods when the boy says, "I can't see a way through." The horse replies, "Can you see your next step?" The boy says, "Yeah." "Then just take that" says the horse.

Let's connect

I'm always happy to connect with thoughtful people. Reach out and say hi!

© 2026 Nicolas Macian. All rights reserved.

Reflection Overlay Stock Videos by Vecteezy